Traditional methods of face-to-face selling, trade shows, and networking events have shifted. How do you keep moving, filling, and closing your pipeline in a virtual selling world?
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David Mattson, CEO of Sandler Training, has worked closely with Frank V. Cespedes, faculty chair for the Aligning Strategy and Sales executive program at Harvard Business School (HBS) as well as Mark Roberge, Senior Lecturer in the Entrepreneurial Management Unit at HBS, to incorporate Sandler sales training techniques into the school's curriculum. Cespedes and Roberge teach an MBA course on "Entrepreneurial Sales and Marketing" (ESM), which examines customer acquisition and retention in ventures from seed stage to scaling. A case study incorporating Sandler techniques is now part of that course.
More than forty years after the very first Franchise 500 ranking, the franchise industry is still going strong and more competitive than ever. More than 1,100 companies applied for this year's ranking, and those that rose to the top reveal the latest trends as well as the companies that continue to evolve to keep going strong year after year.
Interested in finding out more about Canadian Sandler Training franchise opportunities? Click here for more information or contact Keith Bruch: keith.bruch@sandler.com or 431-998-3702.
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